How to Use Email Drip Campaign Examples and TemplatesĪn email drip campaign is an automated series of emails that are sent to new leads, customers, or prospects with the goal of getting them to take an action.Įmail drip campaigns are generally composed of a sequence of 3-10 emails, each geared toward nudging the recipient to take a desired conversion action, such as signing up for a free trial, downloading an eBook, registering for a webinar, or upgrading from a free trial to a paid subscription.Įmail drip campaign software is typically used to design the sequence of emails and automatically send emails at defined intervals (for example, one email per recipient every 5 days).Email Drip Campaign Example 5: Cold email outreach.Email Drip Campaign Example 4: The free trial.Email Drip Campaign Example 3: A lead up to an event.Email Drip Campaign Example 2: Following up with a prospect. ![]()
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